For decades, program planners and funders have thrown money at reducing the negative states of physical health, with little to show for it. Fragmented, reactive spending remains the norm, and medical systems in every jurisdiction keep chasing downstream problems they can’t keep up with, let alone solve.
The Health Promotion Alignment Framework flips that logic. Instead of asking “How do we prevent, reduce or treat negative states of disease and disability?”, it starts with more useful questions: “What positive outcomes are we trying achieve?" and "What will it take to get there?”
Developed through years of interdisciplinary research and consultations with leading Canadian and international experts in health promotion, child development, and aging, the Framework offers a structured, life-course approach to reaching positive health outcomes and strengthening both economic and social resilience. It combines evidence, strategy, and operational tools to align actions across sectors and levels of government.
At its core, the Framework:
This isn’t a conceptual model or academic exercise. It’s a tool designed for real-world planning. For policy development, programs, implementation strategies, or cross-sector collaboration.
This is the kind of work we bring to complex challenges like this one. It's complex challenges, clarified. Evidence, made actionable. We don’t just think, we implement. And we don’t just implement, we do it with structure, logic, and strategy.
Download the full White Paper to see how the Health Promotion Alignment Framework supports national strategic, outcome-driven planning across health, education, social services, and economic policy.
For us, this is what strategic, research-driven planning looks like!
For more information on the Health Promotion Alignment Framework, view and download the White Paper below or contact us directly.
A one-page summary and full policy brief are also available upon request.
download or view the white paper and infographic below
download“I was thoroughly impressed with the innovative multi-sectoral alignment framework for Health Promotion that Marc developed and feel that it is a major contribution to the field of health promotion and to Canada. I was also impressed by his leadership and communications skills, as well as his ability to organize and lead cross-country expert key informant working groups on the Framework.”
Irving Rootman, Author, Health Promotion Researcher and Professor,
University of British Columbia, Canada
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